Final answer:
When writing an ad, it is crucial to avoid discriminatory language against individuals with disabilities, such as 'wheelchair-bound' or 'handicapped people,' and instead use respectful, people-first language like 'person who uses a wheelchair.' Such sensitivity ensures that all individuals are approached with the dignity and respect they deserve, which is also a reflection of the principles set out in the Americans with Disabilities Act (ADA).
Step-by-step explanation:
Discriminatory and Non-Discriminatory Language in Advertising
When writing an ad, it's important to use language that does not discriminate against individuals with disabilities. Examples of phrases that should be avoided as they are discriminatory could be:
Conversely, examples of non-discriminatory language that is more appropriate and respectful include
These examples demonstrate the practice of using inclusive and respectful language. When writing ads, always consider whether your language is sensitive to different groups and whether it carries any sort of bias or stereotyping. Review your writing critically, seek feedback from diverse audiences, and be primed for growth in anti-racist knowledge and understanding of different perspectives.
Considering the profound impact of the Americans with Disabilities Act (ADA), it is crucial to accommodate and respect individuals with disabilities in all forms of communication, including advertisements.