Final answer:
At the Consideration stage, video solutions like explainer videos, product demos, or customer testimonials engage the target audience, with bidding approaches varying across platforms. Media elements enhance proposals and should be tailored to the audience and platform. Past solutions' context and clear objectives are crucial for an effective proposal.
Step-by-step explanation:
At the Consideration stage of a customer's purchase journey, various video solutions can be employed, each with different bidding approaches. At this stage, a brand may produce explainer videos, product demonstrations, or customer testimonials to educate and engage potential customers. The types of videos used are often informed by the specific problem being addressed, the intended audience, and the most effective mode or media to reach them.
When deciding whether one should prepare a written proposal or use another medium such as video, it's essential to consider what will best engage the target audience. Incorporating various media, including visuals like figures, charts, and graphs, and auditory elements such as audio or video, can enhance the proposal's effectiveness. Reaching the audience on platforms they frequent, such as social media, Zoom, or other digital platforms, and adjusting the language and presentation style appropriately is vital for the proposal's success.
The bidding approach for video solutions varies depending on the platform used. For instance, on social media platforms, bidding might be based on cost per view (CPV) or cost per engagement (CPE), while search engines might use cost per click (CPC) or cost per thousand impressions (CPM). The goal is to maximize visibility and engagement while maintaining cost-effectiveness.
A detailed understanding of the past solutions and their success rates, coupled with knowledge of who can implement the proposed solutions, should be integrated into the content to provide context and enhance credibility. Engaging the audience from the onset and using multimedia components as deemed fit is crucial for an effective presentation. Being aware of the specific purpose, whether examining a problem or recommending a solution, will guide the content, structure, and overall approach of the video proposal.