Final answer:
Video solutions at the Awareness stage include social media video ads with a CPM bidding approach for broad reach, and search engine video ads using a CPV bidding strategy. Effective proposals at this stage could benefit from including multimodal elements to better engage the audience.
Step-by-step explanation:
At the Awareness stage of a marketing funnel, the objective is to capture the interest of a broad audience to make them aware of a product or service. Various video solutions can be utilized during this phase. Each comes with its own bidding approach depending on the platform and the specific goals of the campaign.
For example, a business is likely to use social media platforms with video ads aimed at generating a wide reach. They may choose a bidding approach such as CPM (Cost Per Mille), where they pay per thousand impressions, reflecting the goal to maximize the number of people who see the video.
Alternatively, a company might employ a video solution through a search engine advertising platform, where they use CPV (Cost Per View) bidding. This entails the company paying for each view of their video ad, which could also include interactions such as clicks on CTA (call-to-action) buttons.
Finally, when deciding on the medium for a proposal or presentation at the Awareness stage, incorporating multimodal elements such as video, audio, and visuals can be highly effective. Not only do these elements tend to increase engagement, but they could also contribute to a more substantial impact on the audience, ensuring the message is communicated effectively.
Choosing the right video solution and bidding strategy is essential in reaching the intended audience and achieving the marketing campaign's objectives at the Awareness stage.