19.1k views
3 votes
CRM-based projects primarily conduct problem-oriented research.

A. True
B. False

User Hbrerkere
by
7.2k points

1 Answer

1 vote

Final answer:

CRM-based projects do not primarily conduct problem-oriented research.

Step-by-step explanation:

The statement that CRM-based projects primarily conduct problem-oriented research is false. Customer Relationship Management (CRM) is a business strategy and technology that is used to manage an organization's interactions and relationships with current and potential customers. While CRM may involve research to understand customer needs and preferences, its main focus is on improving customer satisfaction and building customer loyalty, rather than conducting problem-oriented research. Problem-oriented research is more commonly associated with fields such as social sciences or natural sciences.

User Acelot
by
7.9k points