Question

The ________ process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort.

A) marketing planning
B) strategic planning
C) market research
D) opportunity analysis
E) operational management

Answer 1

The correct answer to the question is A) marketing planning. The marketing planning process involves analyzing opportunities, selecting target markets, designing strategies, developing programs, and managing the marketing effort. This process helps organizations identify and capitalize on opportunities.

Step-by-step explanation:

The correct answer to the question is A) marketing planning. The marketing planning process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort. This process helps organizations identify and capitalize on opportunities in the market by aligning their marketing activities with their overall business objectives.

This process helps organizations identify and capitalize on opportunities in the market by aligning their marketing activities with their overall business objectives. The marketing planning process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort.