Final answer:
A well-composed value proposition should have clarity, relevance, and differentiation.
Step-by-step explanation:
In order to create a well-composed value proposition, there are several important traits to consider:
- Clarity: A well-composed value proposition should clearly articulate the benefits and value that a product or service offers to customers.
- Relevance: It should address the specific needs and desires of the target audience, showing how the product or service meets their particular requirements.
- Differentiation: A strong value proposition should highlight what makes the product or service unique and different from competitors.
By incorporating these traits into a value proposition, a business can effectively communicate the value of their offering to customers.