Question

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.

A) Specialty products
B) Line extensions
C) Unsought products
D) Shopping products
E) Staples

Answer 1

Unsought products are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.

Step-by-step explanation:

The correct answer is C) Unsought products.

Unsought products are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts to generate demand.

For example, funeral services or life insurance are unsought products because consumers generally do not actively seek out these products unless they are in a specific situation.