Question

Most manufactured materials and parts are sold directly to ________. Price and service are the major marketing factors; branding and advertising tend to be less important.

A) consumers
B) industrial users
C) brand extensions
D) co-branders
E) wholesalers

Answer 1

The correct option is B) industrial users. Manufactured materials and parts are typically sold to industrial users, with price and service being more important than branding and advertising.

Step-by-step explanation:

Most manufactured materials and parts are sold directly to industrial users. In this context, the main concerns are usually price and service quality rather than branding and advertising, which may play a more critical role in consumer-focused marketing.

Industrial users are firms that use these materials and parts to produce other goods or provide services. In direct B2B (business-to-business) transactions, branding may be less important because purchasing decisions are often based on the product's specifications and the supplier's reliability rather than on emotional appeal.