Question

Senior management at a company wants to speed up production. Why should HR conduct employee focus groups before a project plan is finalized?

A. To present management's case that there is a need for dramatic change
B. To encourage employees to ask questions and express their reactions
C. To influence those opposed to the tentative plan through peer pressure
D. To present the plan orally before management commits it in writing

Answer 1

The term for planning and executing marketing activities interdependently around the globe is 'coordination of marketing activities'. This coordination has become more critical due to advances in technology and globalization, which have connected markets and intensified competition.

Step-by-step explanation:

The extent to which activities related to marketing are planned and executed interdependently around the globe is called coordination of marketing activities. This concept reflects the notion that in the context of globalization, companies must plan and manage their marketing efforts in an integrated manner across different countries and regions. Factors such as technological advances, including the development of the internet, and the growth of global financial markets, have increased the interconnectedness of businesses, thus amplifying global competition and the need for strategic coordination.Global enterprises, such as McDonald's, showcase examples of successful globalization, which refers to the widespread diffusion of products, services, and operations across international boundaries. Being interconnected through technology and business-to-business platforms, companies can source and sell globally, necessitating greater coordination. In this context, the integration of competitive moves is also essential as companies must continuously adapt and respond to competitors' strategies in the global marketplace.