Final answer:
Cyrus McCormick marketed his farm equipment through innovation, competitive pricing, and leveraging the expanding transportation infrastructure, which helped distribute his mechanized reaper widely, increasing farm production and the efficiency of agriculture.
Step-by-step explanation:
The marketing methods used by Cyrus McCormick to sell his farm equipment included technological innovation, effective pricing, and taking advantage of expanding transportation networks. McCormick, along with the enslaved workers on his family's plantation, developed the horse-drawn mechanical reaper, which revolutionized wheat harvesting. As demand for his reaping machine grew, McCormick established the McCormick Harvesting Machine Company in Chicago, benefiting from the ready availability of labor. Entrepreneurs like McCormick found new ways to market their products with techniques such as mass production, smart pricing strategies, and creating a perceived need for their products among consumers.Advancements in agricultural machinery such as the mechanical reaper and improvements in other farming equipment increased farm production. Additionally, the introduction of the railroad network facilitated the distribution of farming supplies, which included the delivery of new farm machinery that McCormick's company could produce and sell.
By the turn of the century, marketing became a significant industry, and advertisements began to generate more income than subscriptions for newspapers and magazines, indicating the role of marketing in selling farm equipment like McCormick's reaper.Cyrus McCormick used various marketing methods to help sell his farm equipment. One of the key methods he employed was advertising. He distributed trading cards featuring the product and placed advertisements in newspapers and magazines. Another method was pricing his products in a way that made them affordable and convincing consumers that they needed them. McCormick's marketing efforts contributed to the success of his mechanical reaper and the establishment of the McCormick Harvesting Machine Company.