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What is the practice of putting one franchise next to another referred to as?

A) Piggybacking
B) Proximity pairing
C) Franchise clustering
D) Sequential franchising

User Jeniece
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Final answer:

The practice of situating one franchise next to another is called Franchise clustering. This tactic can boost sales and foot traffic for both franchises by exploiting brand recognition.

Step-by-step explanation:

The practice of putting one franchise next to another is referred to as C) Franchise clustering. This strategy is often employed by franchisors to capitalize on brand recognition and customer loyalty, potentially leading to increased foot traffic and sales for both locations. It can create a destination that attracts a larger customer base due to the convenience of having multiple complementary franchises in one vicinity.

User Leanette
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