Final answer:
It is advisable to use universal pixels for tracking conversions as they provide valuable insights into user behavior, allowing for optimization of ad campaigns for better sales and ROI.
Step-by-step explanation:
Tracking conversions with universal pixels is highly recommended in digital marketing. A universal pixel is a piece of code that you place on your website, which enables you to track user behavior and conversions from various sources. This data is integral for understanding the effectiveness of your marketing campaigns.
Conversion tracking assists you in measuring the success of your advertising by reporting on the actions people take after viewing your ads. It provides insights into which aspects of your advertising are leading to sales and helps in optimizing marketing strategies for better ROI (Return on Investment).
Universal pixels work by tracking users across devices and over time, giving you a more comprehensive view of how your marketing efforts are performing. This is especially useful when running multichannel campaigns, as it aggregates data from all sources into a centralized platform.