Question

Which of the following would a hamburger restaurant use to promote special sales on menu items only to customers who live in a specific location:

A. Specialty advertising
B. Suburban newspapers
C. Radio spots
D. Utility direct mail

Answer 1

A hamburger restaurant would most likely use Utility direct mail to promote special sales on menu items only to customers who live in a specific location.

Step-by-step explanation:

A hamburger restaurant would most likely use Utility direct mail to promote special sales on menu items only to customers who live in a specific location. Utility direct mail refers to sending promotional material, such as flyers or coupons, directly to customers' mailboxes.

This method allows the restaurant to target specific geographic areas and reach customers who are likely to visit the restaurant. By mailing the promotions to customers' homes, the restaurant can ensure that the offer reaches the intended audience.

For example, the restaurant could send out flyers advertising discounted burgers or meal deals to residents in the vicinity of the restaurant's location. This targeted approach helps increase the chances of attracting local customers and generating sales.