Final answer:
Customer Relationship Management (CRM) is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer. Correct answer is (E).
Step-by-step explanation:
Customer Relationship Management (CRM) is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.
CRM system is designed to organize and automate business processes related to customer interactions, such as sales, marketing, and customer support. It helps businesses build and maintain strong and long-lasting relationships with their customers by providing a centralized platform for managing customer data, tracking interactions, and improving customer satisfaction.
For example, a CRM system can track sales leads, manage customer accounts, store contact information, schedule follow-up activities, and generate reports to analyze customer trends and behaviors.
The correct answer to the question is option (e) customer relationship management. A CRM system assists companies in staying connected to customers, streamlining processes, and improving profitability. It integrates various functions like sales, customer service, and marketing to create a holistic approach to customer interaction.