Final Answer:
The three phases of the change management continuum model are "Inform," "Adoption," and "Institutionalize."
Step-by-step explanation:
In the initial phase, "Inform," the organization communicates the need for change, providing information to stakeholders about the upcoming changes and the reasons behind them. The second phase, "Adoption," involves the active acceptance and implementation of the proposed changes by individuals within the organization. This phase focuses on ensuring that employees understand and are willing to embrace the new processes or structures. The final phase, "Institutionalize," aims to integrate the changes into the organization's culture and practices, making them a permanent and ingrained part of the way the organization operates.
During the "Inform" phase, clear communication and transparency are crucial. Leaders must convey the reasons for change, the expected benefits, and how the changes align with the organization's goals. The "Adoption" phase involves training, support, and monitoring to ensure that individuals are successfully transitioning to the new ways of working.
Finally, in the "Institutionalize" phase, the organization reinforces the changes through policies, procedures, and cultural integration, making the changes sustainable in the long term. The model recognizes that successful change management involves a systematic progression through these three interlinked phases to achieve lasting and positive transformations within the organization.