Question

According to a marketing research conducted by Danny & Associates Inc., spending habits of female college students between the ages of 18 and 21 differ from most other consumers. For this reason, the company's marketing team has developed marketing strategies for this specific group. This scenario exemplifies the:

Answer 1

This scenario exemplifies the application of marketing strategies in targeting a specific consumer group.

Step-by-step explanation:

This scenario exemplifies the application of marketing strategies in targeting a specific consumer group. By conducting a marketing research focused on female college students between the ages of 18 and 21, the company, Danny & Associates Inc., found that their spending habits differ from most other consumers. As a result, the marketing team developed marketing strategies specifically tailored to this group to effectively meet their needs and preferences.