Final answer:
Business development is primarily concerned with attracting and qualifying prospective customers, which is essential for a company's growth and profitability. The correct answer is option a.
Step-by-step explanation:
Business development is crucial to the growth and expansion of a company. It encompasses a variety of tasks and objectives aimed at improving a business's position and maximizing its potential for success. One of the key objectives of business development is attracting and qualifying prospective customers, as these are necessary for increasing sales and enhancing the profitability of the company. This process involves identifying potential markets, engaging with prospective clients, and assessing their needs and the viability of forming a business relationship.
The reference information provided touches on the importance of companies following laws and regulations, establishing ethical codes, and considering the broader impacts of their products on customers and stakeholders. It also emphasizes the gains experienced by consumers when they have access to better or less expensive products and the subsequent benefits to businesses and their employees.
Therefore, in light of the reference information, the correct option for what business development concerns itself with is A. Attracting and qualifying prospective customers.