Final answer:
Using language like "Today Only" or "Ends at Midnight" can create a sense of urgency and encourage immediate action, improving click-through and conversion rates on social media.
Step-by-step explanation:
Using language like "Today Only" or "Ends at Midnight" can help improve click-through and conversion rates on social media because it creates a sense of urgency, encouraging immediate action. When people feel that they have a limited time to take advantage of an offer, they are more likely to click on it and make a purchase.
For example, using a call-to-action like "Shop Now" or "Download Now" gives the impression that the offer is time-sensitive and prompts users to take action immediately. Similarly, using language such as "Today Only" or "Ends at Midnight" communicates a limited-time opportunity, making users more likely to click and convert.