Final answer:
Social selling is an inbound way to conduct business by using social media platforms and online communities to build relationships with potential customers and generate leads.
Step-by-step explanation:
Social selling is an inbound way to conduct business. It involves using social media platforms and online communities to build relationships with potential customers and generate leads. Unlike traditional outbound sales methods, social selling focuses on engaging with customers and providing value rather than hard-selling.
For example, a salesperson might use LinkedIn to connect with potential clients, share relevant articles or insights, and participate in industry discussions. This approach allows the salesperson to establish themselves as a trusted advisor and build rapport with prospects.
Therefore, the statement 'Social selling is not an inbound way to conduct business' is false.