Question

When does a consumer use extensive decision making, especially when buying frequently purchased, low-cost items?

Answer 1

Consumers use extensive decision making when buying frequently purchased, low-cost items due to factors like high risk or uncertainty. Examples include everyday household items like soap or toothpaste.

Step-by-step explanation:

Extensive decision making is typically used by consumers when buying frequently purchased, low-cost items when they face a high level of risk or uncertainty in the purchase decision. This occurs when the consumer has limited information or experience with the product and needs to carefully evaluate different options before making a choice. Examples of such items could include everyday household necessities like soap, toothpaste, or paper towels.