Question

The innovation diffusion process refers to the rate at which Blank______.

Multiple choice question.
consumers recommend a product or service
marketers are able to promote a product or service
consumers adopt a given product or service
competitors move to copy a product or service

Answer 1

The innovation diffusion process refers to the rate at which consumers adopt a given product or service.

Step-by-step explanation:

The innovation diffusion process refers to the rate at which consumers adopt a given product or service. This process describes how new innovations spread and gain acceptance among consumers over time. Sociologist Everett Rogers developed a model of the diffusion of innovations, which shows how a new product or service gradually reaches a market share of 100 percent within a society.