Final answer:
Firms that use non-store marketing with toll-free numbers to supplement online or catalog sales are utilizing direct response marketing.
Step-by-step explanation:
Firms that use non-store marketing with toll-free numbers to supplement online or catalog sales are utilizing direct response marketing.
Direct response marketing is a strategy that allows businesses to interact directly with consumers and generate immediate responses, usually through toll-free numbers, online forms, or other direct contact methods. It enables customers to make inquiries, place orders, or request information without the need to visit a physical store.
For example, in the case of L.L. Bean, the company uses toll-free numbers for customers to place orders over the phone, inquire about products, or resolve any issues they may have. This form of non-store marketing helps supplement their online and catalog sales, providing customers with alternative ways to interact and engage with the brand.