Final answer:
Converting a distributor paper customer to an EM national account can be financially advantageous for EM, resulting in increased sales volume, revenue, and cost savings. Establishing a direct relationship with national accounts also allows for better understanding and meeting of their needs.
Step-by-step explanation:
The conversion of a distributor paper customer to an EM national account can be financially advantageous for EM.
By converting a distributor paper customer to a national account, EM can increase their sales volume and revenue. National accounts typically have larger purchasing power and higher order quantities, which can lead to economies of scale and cost savings for EM.
Furthermore, EM can establish a more direct and personalized relationship with national accounts, allowing them to understand and meet their specific needs more effectively.