Question

Alcatel-Lucent, the French telecommunications equipment manufacturer, has launched a service that sends tailored text messages when smartphone users are near a specific location, such as a store, hotel, or restaurant. This capability can help in all of the following ways except:

A) text messages can be sent to smartphone users who are in the vicinity.
B) offering special deals to smartphone users who happen to be in the vicinity.
C) promoting mobile campaigns which will reach smartphone users.
D) obtaining demographic information about the smartphone users.
E) locating smartphone users for delivering products or services.

Answer 1

The service launched by Alcatel-Lucent can send text messages, offer special deals, and promote campaigns to users near specific locations, but cannot obtain demographic information without additional data collection methods.

Step-by-step explanation:

The service launched by Alcatel-Lucent, which sends tailored text messages to smartphone users when they are near a specific location, offers several benefits. However, it cannot be used for obtaining demographic information about the smartphone users solely by sending these messages. Here are the capabilities this service can and cannot help with:

• A) Text messages can be sent to smartphone users who are in the vicinity, aiding in direct communication.
• B) Offering special deals to smartphone users who happen to be in the vicinity to encourage them to visit nearby businesses.
• C) Promoting mobile campaigns which will reach smartphone users, by advertising specifically to those in the area.
• D) Obtaining demographic information about the smartphone users is not a direct capability of this service, as the text messages alone do not collect personal demographic details.
• E) Locating smartphone users for delivering products or services, by understanding where the target market frequents.