Question

Which of the following naming strategies is best for a company pursuing a global brand​ identity?

A.Different names for each regional market
B.Distinctive names for each local market
C.Same name throughout the world
D.​Co-branding
E.One name in the home country and another in other countries

Answer 1

The best strategy for a global brand identity is to use the same name worldwide for consistency and brand strength, as demonstrated by successful brands like Coca-Cola.

Step-by-step explanation:

For a company pursuing a global brand identity, the best naming strategy would be to use the same name throughout the world. This approach ensures consistency and aids in building a strong, recognizable brand on a global scale. Notable examples include international brands like Coca-Cola, whose consistent branding and product quality have made it a household name worldwide, thus spreading not only the product but also the associated American values ​​of choice and product competition. Such global branding strategies emphasize the importance of protecting the brand from regionally influenced alterations, which could undermine the brand's integrity and consumer trust. Moreover, a large advertising budget associated with a well-established global brand can discourage competition, as challengers are likely to be deterred by the investment required to compete with the brand recognition of giants like Coca-Cola and Pepsi Cola.