Final answer:
The best strategy for a global brand identity is to use the same name worldwide for consistency and brand strength, as demonstrated by successful brands like Coca-Cola.
Step-by-step explanation:
For a company pursuing a global brand identity, the best naming strategy would be to use the same name throughout the world. This approach ensures consistency and aids in building a strong, recognizable brand on a global scale. Notable examples include international brands like Coca-Cola, whose consistent branding and product quality have made it a household name worldwide, thus spreading not only the product but also the associated American values of choice and product competition. Such global branding strategies emphasize the importance of protecting the brand from regionally influenced alterations, which could undermine the brand's integrity and consumer trust. Moreover, a large advertising budget associated with a well-established global brand can discourage competition, as challengers are likely to be deterred by the investment required to compete with the brand recognition of giants like Coca-Cola and Pepsi Cola.