Final answer:
In SPIN selling, you should swiftly move away from the Need-payoff questions.
Step-by-step explanation:
In SPIN selling, the type of question you should swiftly move away from is the Need-payoff question.
While all four types of questions in SPIN selling - Situation, Problem, Implication, and Need-payoff - are important in the sales process, the Need-payoff questions are designed to identify the customer's needs and help them realize the value of a solution. However, if a customer is not interested in discussing their needs or potential benefits, it is important to swiftly move away from this type of question to avoid wasting time and maintain the customer's engagement.
For example, if a salesperson asks a Need-payoff question like, 'Can you imagine the impact this solution could have on your productivity?', and the customer responds with disinterest or resistance, the salesperson should quickly transition to another type of question to keep the conversation moving forward.