Final answer:
The correct answer is C) paired comparison. In a paired comparison scale, respondents choose one of two items in a set based on some specific criteria or attribute.
Step-by-step explanation:
The correct answer is C) paired comparison.
In a paired comparison scale, respondents choose one of two items in a set based on some specific criteria or attribute. This type of scale is commonly used in surveys to gather data and compare preferences or choices. For example, in a taste test survey, respondents may be asked to choose between two different flavors of a product.
Overall, the paired comparison scale allows researchers to collect data on relative preferences or rankings, making it a useful tool in social science research and market research.