180k views
5 votes
Which of the following is a critical element associated with using a particular type of middleman?

1) Knowledge of the culture of the target market
2) Number of employees
3) Mode of transportation for moving goods
4) Influence over the target market
5) Cash-flow patterns

1 Answer

4 votes

Final answer:

Critical elements in choosing a particular type of middleman include the knowledge of the culture of the target market and the ability to influence the target market, which are integral for effectively marketing and distributing products to that market.

Step-by-step explanation:

The selection of a particular type of middleman is a critical decision for a business intending to distribute its products effectively. Among the options listed, the ones that stand out as crucial elements are knowledge of the culture of the target market and influence over the target market. Understanding the culture is pivotal as it impacts how products should be marketed and sold. The middleman must have the capability to communicate effectively with the target market and understand their needs and preferences. Meanwhile, influence over the market signifies the middleman's ability to affect buyer decisions and behaviors, which can directly impact the success of the products being sold.

Moreover, while not listed, other significant factors often involve the middleman's logistic capabilities, like modes of transportation and the ability to manage cash-flow patterns, which directly impact the efficiency and cost-effectiveness of product distribution. Although not critical, the number of employees might reflect the middleman's capacity for handling different scales of operation.

User Robert Haas
by
7.6k points