Question

Which of the following statements is true of microcultures?

1) The differences between societal expectations of men and women vary less in Eastern cultures.
2) Even a small group is substantially significant in terms of the potential influence on consumer behavior.
3) One person can belong to only one microculture at a time and cannot enjoy the benefits of other cultures.
4) Microcultures are arbitrary in nature and hence, do not bring any role expectations for their members.

Answer 1

The true statement about microcultures is that even a small group can significantly influence consumer behavior; individuals can belong to multiple microcultures with distinct societal norms and role expectations.

Step-by-step explanation:

Of the statements provided about microcultures, the true statement is that even a small group is substantially significant in terms of potential influence on consumer behavior. Microcultures, such as professional wrestling enthusiasts or anime fans, offer members a sense of identity, belonging, and solidarity, and can influence personal behaviors and political activism. Microcultures are neither arbitrary in nature nor devoid of role expectations, and individuals can indeed belong to multiple microcultures simultaneously, enjoying the benefits and adhering to the societal norms of each, contrary to the suggestion that one can belong to only one at a time.