Question

The country's largest landscape company is the result of a merger between two multistate firms, Brickman Group and ValleyCrest. Now called BrightView, the $2 billion firm was created in 2015. The company is operating in a fragmented industry dominated by small, local businesses. Which of the following identifies a relevant competitive force and a way the company might leverage it?

1) Technological advancements - BrightView can invest in advanced landscaping equipment and tools to gain a competitive edge.
2) Government regulations - BrightView can ensure compliance with all landscaping regulations and use it as a selling point to attract customers.
3) Economic conditions - BrightView can adapt its pricing and services based on the economic conditions to stay competitive.
4) Customer preferences - BrightView can conduct market research to understand customer preferences and tailor its services accordingly.

Answer 1

BrightView can sustain its market dominance by investing in technology, ensuring regulatory compliance, adapting to economic conditions, and understanding customer preferences to tailor services.

Step-by-step explanation:

The country's largest landscape company, BrightView, can leverage several competitive forces to maintain and enhance its position in a fragmented industry. Among the presented options: Technological advancements - BrightView can invest in cutting-edge landscaping equipment and tools to streamline operations and offer superior services. Government regulations - By proactively ensuring compliance with landscaping regulations, the company can leverage this as a marketing advantage.

Economic conditions - BrightView has the opportunity to adapt its pricing strategies and service offerings to align with current economic situations, helping it remain attractive to customers. Customer preferences - Conducting market research to understand customer preferences and customizing services can help the company to meet the specific needs of different markets. By assessing and responding to these competitive forces, BrightView can strengthen its place in the market against both small local firms and other large competitors.