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Match the stages of the Buying Decision Process to the scenarios that describe each stage.

Information search
Purchase decisions
Problem recognition
Evaluation of alternatives
Post-purchase behavior

Tina has been experiencing dry skin lately. She needs lotion.
Laurie recently bought a non-stick frying pan. However, within a few weeks of use, he has been noticing that the non-stick texture of the pan seems to be scraping off. Laurie is unhappy with this and decides to...

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Final answer:

The buying decision process includes five stages, which are problem recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. Tina's need for lotion exemplifies problem recognition, while Laurie's dissatisfaction with a frying pan is an example of post-purchase behavior.

Step-by-step explanation:

The process of making a purchase can be broken down into five stages: problem recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. In the provided scenarios, Tina recognizing she has dry skin and needs lotion represents problem recognition, where a consumer identifies a need or problem. Laurie's dissatisfaction with the frying pan's deteriorating non-stick texture symbolizes post-purchase behavior, which includes the experience and evaluation a consumer has after purchasing and using a product. Typically, after problem recognition, Tina would search for information on various lotions, evaluate the alternatives based on her findings, and finally make a purchase decision. Similarly, Laurie, after experiencing disappointment, might decide to search for information to either find a solution or avoid a similar problem in the future, potentially leading to another round of the buying decision process.

User Justin Callison
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