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What is true regarding quality goals according to Juran?

a) Quality is solely the responsibility of top management
b) Quality goals should focus on meeting minimum standards
c) Quality is achieved by focusing on customer needs and expectations
d) Quality is unrelated to customer satisfaction

1 Answer

1 vote

Final answer:

Juran's perspective on quality management focuses on exceeding customer needs and expectations, involves everyone within an organization, and is directly related to customer satisfaction.

Step-by-step explanation:

According to Joseph M. Juran, a key figure in the development of quality management practices, the accurate statement regarding quality goals is that quality is achieved by focusing on customer needs and expectations.

He emphasized that quality management involves everyone in the organization from top management to the frontline workers, and it is not solely the responsibility of top management.

He did not believe that quality goals should merely focus on meeting minimum standards; instead, they should aim to exceed them, ensuring customer satisfaction.

Moreover, Juran firmly believed that quality is closely related to customer satisfaction, contrary to the idea that quality is unrelated to it.

Therefore the correct answer is c) Quality is achieved by focusing on customer needs and expectations.

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