Final answer:
Competitive advantage refers to anything that a firm does especially well compared to rival firms. It allows a company to outperform its competitors and achieve higher profits.
Step-by-step explanation:
Competitive advantage refers to anything that a firm does especially well compared to rival firms. It can be a unique product, superior customer service, efficient production methods, or cost advantages. It allows a company to outperform its competitors and achieve higher profits.
For example, if a clothing brand has a reputation for high-quality and trendy designs, it may have a competitive advantage over other brands that offer similar products but at a lower quality.
In summary, competitive advantage is the advantage a firm has over its rivals in terms of its strengths and capabilities.