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Determine the necessary sample size.

A study is being conducted to estimate the proportion of people who plan to travel over 100 miles at some time during the holiday season.

What is the smallest number of people that should be surveyed in order to be 95% confident that the true proportion is estimated to within 4%?
(Hint: use a 'worst case scenario' of p=0.50)

User Kotte
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1 Answer

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Final answer:

To estimate a population proportion with a 95% confidence level and a margin of error of 4%, using a worst-case scenario assumption of p=0.50, the smallest sample size necessary is 601 people.

Step-by-step explanation:

To determine the minimum sample size needed for the study, we can use the formula for the sample size of a proportion in a worst-case scenario, which is when p (the proportion of successes) is 0.50. This formula is particularly useful when no preliminary estimate of the proportion is available. The formula for calculating the sample size n needed to estimate a population proportion with a specific margin of error E at a certain confidence level is:

n = (Z^2 × p × (1 - p)) / E^2

For a 95% confidence level, the Z-value (Z-score) is 1.96. The usual worst-case scenario proportion p to maximize the sample size is 0.50, as it gives the highest variance. An acceptable margin of error E is 0.04, or 4%, as specified in the question.

Substituting these values into the formula:

n = (1.96^2 × 0.50 × (1 - 0.50)) / 0.04^2

n = (3.8416 × 0.25) / 0.0016

n = 0.9604 / 0.0016

n = 600.25

Since we can't survey a fraction of a person, we round up to the next whole number. Therefore, the smallest number of people you should survey to achieve a 95% confidence level with a 4% margin of error is 601 people.

User Shang
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