Question

While many people both inside and outside the organization have some input into the advertising and promotion process, direct responsibility for administering the program must be assumed by someone within the firm. a.True b.False

Answer 1

The statement is true. Direct responsibility for administering an advertising and promotion program must be assumed by someone within the firm.

Step-by-step explanation:

The statement is true. While many people may have input into the advertising and promotion process within an organization, direct responsibility for administering the program must be assumed by someone within the firm. This person is typically responsible for planning, implementing, and evaluating the advertising and promotion activities. They oversee the budget, coordinate with various departments, and ensure the campaign aligns with the organization's goals and target audience.