Final answer:
Direct response advertising is considered intrusive and fosters distrust among consumers due to its aggressive tactics and constant presence, aiming for immediate sales rather than building consumer relationships.
Step-by-step explanation:
The pervasiveness and intrusive nature of direct-response advertising medium contributes to the high level of distrust consumers have for the ads that appear in them. Direct response advertising is known for its aggressive tactics and constant presence, which can sometimes be seen as intrusive by consumers. This form of advertising can come in various formats, including email, online ads, telemarketing, and infomercials, and is designed to elicit an immediate response from consumers. However, the sheer frequency and sometimes pushy nature of these ads can lead to consumer distrust, making them less effective as consumers become increasingly savvy and skeptical.
Rather than fostering a relationship with the consumer, direct-response advertising often seeks immediate sales, which can compromise the credibility and trustworthiness of the advertisements. Furthermore, with the rise of technology, consumers have been given tools to skip or ignore such ads, leading to an ongoing battle between advertisers and consumers.