Question

Green Frog is an environmentally friendly firm in the cosmetics industry. If Green Frog were considering expanding beyond the cosmetics industry into pharmaceuticals in order to gain competitive advantages by operating in multiple markets and industries, this would be an example of which type of strategy?

A) business level strategy
B) cost leadership strategy
C) product differentiation strategy
D) corporate level strategy

Answer 1

Green Frog's plan to expand into pharmaceuticals is an example of corporate level strategy.

Step-by-step explanation:

Green Frog's plan to expand beyond the cosmetics industry into pharmaceuticals in order to gain competitive advantages by operating in multiple markets and industries is an example of corporate level strategy.

Corporate level strategy refers to the overall strategy of a company that involves determining which industries or markets to operate in. It involves decisions such as diversification, mergers and acquisitions, and entering new markets.

In the case of Green Frog, their decision to enter the pharmaceutical industry is part of their corporate level strategy as they are venturing into a new market and industry to expand their business and gain a competitive edge.