Final answer:
The statement is True. A company's product mix consists of four important dimensions: width, length, depth, and consistency.
Step-by-step explanation:
The statement is True.
A company's product mix consists of four important dimensions: width, length, depth, and consistency. Width refers to the number of different product lines offered by the company.
Length refers to the total number of products within each product line. Depth refers to the variations of each product, such as different sizes or flavors. Consistency refers to how closely related the different product lines are to each other.
For example, a company that sells shoes may have a wide width if it offers different product lines such as sneakers, dress shoes, and sandals.
The length would be the total number of different shoe models within each line. The depth could include variations such as shoes in different colors and sizes. Lastly, the consistency would depend on whether the company also offers other related products like socks or shoe accessories.