Final answer:
The most suitable market expansion strategy for a global, multi-business company is (E) Country concentration and market diversification, which combines the focused geographic approach with a broad product or service offering.
Step-by-step explanation:
For a global, multi-business company, the market expansion strategy that best serves its purpose is (E) Country concentration and market diversification. This strategy allows the company to focus and build a strong presence in a few countries while diversifying its product or service offering to appeal to different markets within those countries. By concentrating on select geographies, the company can tailor its offerings to local tastes and preferences, ensuring a deeper market penetration. At the same time, by diversifying its products or services, the company stands a better chance of capturing a wider audience and mitigating risks associated with demand fluctuations in different market segments.
Global companies such as McDonald's, with its restaurants found in almost every part of the world, exemplify the impact of globalization and market expansion. Similarly, international trade enables even small economies to achieve economies of scale and benefit from competition and the variety brought in by multiple producers, contributing to a robust global economic framework.
Furthermore, multinational corporations (MNCs) have used their increasing influence to lobby for conditions favorable to their operation, thereby enhancing their global reach.