Question

Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices. In the strategic intent model of competitive advantage, this is an example of:

A) building layers of advantage.
B) loose bricks.
C) changing the rules of engagement.
D) collaborating.
E) none of the above

Answer 1

In the strategic intent model of competitive advantage, competitors developing cheaper chip sets for non-PC devices while Intel focused on expensive PC microprocessors is an example of 'loose bricks.'

Step-by-step explanation:

Intel's focus on high-end microprocessors came at the expense of cheaper chips for non-PC electronics, which allowed competitors to capitalize on this market segment. This scenario represents "loose bricks" in the strategic intent model of competitive advantage, whereby opportunities arise for competitors because a company is heavily focused on its own path or core competencies. Competitors can take advantage of these opportunities, often referred to as "loose bricks," to build their own position in the market. These competitors may introduce disruptive technologies or leverage global assembly lines to gain an edge, just as the PC revolution and companies like Apple have utilized their comparative advantages in global production and design.