Question

________ are messages that mention only positive product attributes.

a. Two-sided messages
b. Comparative messages
c. One-sided messages
d. Persuasive messages

Answer 1

One-sided messages are messages that mention only positive product attributes. They focus on presenting only the benefits and advantages of a product or service, without mentioning any negative aspects. For example, an advertisement for a car may highlight its fuel efficiency, luxurious features, and smooth handling without mentioning any potential drawbacks such as maintenance costs or limited cargo space.

Step-by-step explanation:

One-sided messages are messages that mention only positive product attributes. They focus on presenting only the benefits and advantages of a product or service, without mentioning any negative aspects.

For example, an advertisement for a car may highlight its fuel efficiency, luxurious features, and smooth handling without mentioning any potential drawbacks such as maintenance costs or limited cargo space.

One-sided messages are often used in advertising and marketing to create a positive perception of a product or service.

Answer 2

One-sided messages are messages that mention only positive product attributes.

The correct option is c.

Step-by-step explanation:

In the context of advertising and persuasion, messages that mention only positive product attributes are known as one-sided messages.

These messages present the advantages, benefits, and positive aspects of a product or service without acknowledging or discussing any potential drawbacks or negative aspects.

They aim to create a positive impression and persuade consumers by focusing solely on the positive attributes.

The correct option is c.