Final answer:
When technical information from lab studies is used in an advertisement, it's referred to as a rational ( option A) style of execution, tied closely with the concept of Logos. Analytical intelligence is required for examining data trends, and the central route to persuasion is effective with an analytical and motivated audience.
Step-by-step explanation:
When an advertiser cites technical information, such as results of lab studies in an ad, a rational style of execution is being used. This method involves providing logical, fact-based reasons for why a consumer should be interested in a product or service. It relates closely to the concept of Logos, which is the use of facts as evidence to appeal to an audience's logical and rational thinking, also known as a logical appeal.
Additionally, when examining data to identify trends, the type of intelligence most employed is analytical intelligence. In the context of persuasion, the central route necessitates an audience that is analytical and motivated to process a message deeply. Contrastingly, the peripheral route of persuasion relies on cues like celebrity endorsements, positive emotions, and attractive models, but not on factual information, which is a key element of the rational execution style.