Final answer:
The correct answer is c. Behavioral Advertising. Behavioral advertising is a marketing strategy that uses data about an individual's online behavior to display targeted advertisements to them.
Step-by-step explanation:
When you see an ad while researching hotels online, it is part of behavioral advertising. Behavioral advertising is a marketing strategy that uses data about an individual's online behavior to display targeted advertisements to them. It is based on the idea of tracking a person's interests and preferences through their web browsing activities.
For example, if you search for hotels in New York City, you may start seeing ads for hotels in New York City on other websites you visit. This is because the ad network has identified your interest in hotels and is displaying relevant ads to you.
Behavioral advertising is a way for companies to reach their target audience more effectively by delivering personalized ads based on their browsing history, preferences, and demographics.