Final answer:
Search engine optimization (SEO) uses factors like URLs, domains, IP addresses, and keywords to improve website ranking, and the SIFT method is used to assess information credibility by analyzing the source and author's credentials.
Step-by-step explanation:
The technique described employs various factors to analyze or optimize web content; it is known as search engine optimization (SEO). SEO involves adjusting elements such as the website's URL, domain, IP address, content category, and specific keywords within the web content to improve the site's visibility and ranking on search engines. Additionally, the credibility and trustworthiness of information can be assessed by examining the website's publisher, source, the author's credentials, and ensuring the URL does not indicate a suspicious source. The SIFT method suggests looking into the publication source's reputation and the author's qualifications to verify the information's reliability.