Final answer:
CRM (Customer Relationship Management) software is the system that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
Step-by-step explanation:
Software that builds and maintains an organization's customer-related data is known as Customer Relationship Management (CRM) software.
CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials, and social media. CRM solutions also provide customer-facing staff detailed information on customers' personal information, purchase history, buying preferences, and concerns.