Question

When market segments are conceptually distinguishable and respond distinctively to various marketing mix elements and programs, they are said to be ________.

A) accessible
B) measurable
C) reachable
D) differentiable
E) observable

Answer 1

Market segments that respond distinctively to marketing mix elements and programs are said to be differentiable.

Step-by-step explanation:

When market segments are conceptually distinguishable and respond distinctively to various marketing mix elements and programs, they are said to be differentiable. Differentiating market segments involves identifying the unique characteristics and preferences of each segment and developing tailored marketing strategies to effectively reach and engage with each segment. By targeting and appealing to the specific needs and desires of different market segments, businesses can increase their chances of success and customer satisfaction.