Final answer:
The motivators or drivers that cause customers to seek out specific types of products or services are called demand or consumer demand.
Step-by-step explanation:
The motivators or drivers that cause customers to seek out specific types of products or services are called demand or consumer demand. When consumers demand more goods than are available on the market, it drives prices higher and induces more suppliers to enter the market to produce an equivalent amount to what is demanded. This phenomenon is known as the law of supply and demand.