Final answer:
Dr. John Watson likely concluded that brand loyalty may be less about the sensory experience and more about marketing and image, reflecting behaviorism principles. Similar psychological experiments support this view, demonstrating that expectations and attention focus can significantly influence perception and behavior.
Step-by-step explanation:
Based on Dr. John Watson's controlled blindfold test, which revealed that people could not recognize their favourite brand of cigarettes, Dr. Watson likely concluded that brand loyalty might be influenced more by brand image and marketing than by the actual sensory experience of the product. This conclusion aligns with the principles of behaviorism, suggesting that certain behaviors can be conditioned and are not inherently linked to the physical properties of stimuli.
This is akin to findings in similar psychological experiments, such as the investigation into inattentional blindness where participants failed to notice a red cross on a screen when their attention was directed at other objects, indicating that perception is highly selective and influenced by the focus of attention. Also, results from other tests indicate that the expectation of a sensory experience, such as believing one has taken a substance, can have nearly as compelling an effect as the actual consumption of the substance itself.