Question

AlphaComp sells computers to small businesses. Its strengths are in choosing the appropriate hardware and in software installation, but it is not as adept at providing customers with technical support after the sale. BetaServe specializes in all types of technical support for end users. The two companies have reached an agreement in which BetaServe provides technical support for AlphaComp's customers, and BetaServe refers its customers to AlphaComp when they need to purchase new equipment. These companies have formed a:

a.competitive pairing.
b.partnership.
c.tactical alliance.
d.strategic alliance.

Answer 1

AlphaComp and BetaServe have established a strategic alliance, which is a partnership between companies to achieve objectives while remaining independent. This alliance allows both companies to focus on their strengths and provide a fuller range of services to their customers.

Step-by-step explanation:

AlphaComp and BetaServe have formed a strategic alliance. A strategic alliance is a formal arrangement between two companies to pursue a set of agreed upon objectives while remaining independent organizations. In this situation, AlphaComp, which specializes in hardware selection and software installation, partners with BetaServe, which provides technical support services. This collaboration allows both companies to leverage their respective strengths and offer a more comprehensive service to their customers.

Through this alliance, AlphaComp benefits by having a reliable partner for post-sale support, which is not their strength, and BetaServe benefits by referring customers to AlphaComp for equipment needs. This mutually beneficial business strategy can lead to increased customer satisfaction and potentially drive more business for both parties without merging their operations.

Such alliances are common in the business world, where companies seek to enhance their capabilities and competitive advantage by partnering with firms that have complementary skills or services.